Black Hat Cloaking Explained

Search Illustrated: Black Hat Cloaking Explained

Have you ever clicked on a promising search result, only to find that the web page you land on has nothing to do with what you expected, or even worse, is a page of porn or other spam?

If so, you may have been the unwitting victim of black-hat cloaking. Today's Search Illustrated shows how this bait-and-switch tactic is accomplished: