Mainstream Webmasters - Google's Aging Delay Explained
Mainstream Webmasters - Google's Aging Delay Explained: "What is “Aging Delay”?
Aging delay is a very simple way of saying that Google will not index your site’s pages for a specified period of time after its launch. Quite literally, your site is being delayed from indexing until it has reached a certain age. Many new site owners expect a well-optimized site to start showing up in the search engine results pages (SERPs) within four to six weeks of publication. Many new SEOs have gotten themselves into trouble by advising clients that they will (or “should”) be in the Google index within this short time period. The reality is that it will take six to nine months for you to start seeing results in Google’s index as a result of aging delay.
Why Does Google Use Aging Delay?
The theory is that Google is using aging delay as a means of counteracting site owners that want to create a site and move directly to the top of the rankings for a specific group of keywords. With all of the link farms, ranking schemes, and other unethical means of procuring backlinks now in existence, aging delay is Google’s way of putting a new site in a sort of holding pattern before indexing its pages. Remember, Google – along with all other search engines – wants users to have the best information available to them. They do NOT want people to"
Aging delay is a very simple way of saying that Google will not index your site’s pages for a specified period of time after its launch. Quite literally, your site is being delayed from indexing until it has reached a certain age. Many new site owners expect a well-optimized site to start showing up in the search engine results pages (SERPs) within four to six weeks of publication. Many new SEOs have gotten themselves into trouble by advising clients that they will (or “should”) be in the Google index within this short time period. The reality is that it will take six to nine months for you to start seeing results in Google’s index as a result of aging delay.
Why Does Google Use Aging Delay?
The theory is that Google is using aging delay as a means of counteracting site owners that want to create a site and move directly to the top of the rankings for a specific group of keywords. With all of the link farms, ranking schemes, and other unethical means of procuring backlinks now in existence, aging delay is Google’s way of putting a new site in a sort of holding pattern before indexing its pages. Remember, Google – along with all other search engines – wants users to have the best information available to them. They do NOT want people to"
posted by Wayne Nix at 8:03 PM
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